Privacy Policy
Introduction
This notice explains how Aloren Consultancy Ltd ("Aloren", "we", "us" or "our") collects, uses and protects your personal information when you visit www.aloren.co.uk or send an enquiry through our website. It also covers the correspondence and records we keep while responding to that enquiry.
Information used for an ongoing client relationship, employment or recruitment is addressed separately. Our website is intended for adults seeking business support and is not directed at children.
Data protection principles
We use personal information lawfully, fairly and transparently, for specified purposes. We limit the information we collect to what we need, keep it accurate, retain it only while needed and protect it with appropriate security measures.
Controller and contact details
Aloren Consultancy Ltd is the controller responsible for the personal information covered by this notice. Krisztina Rohacs, Director, handles privacy questions, requests and complaints.
Aloren Consultancy Ltd
Company number 17396784
The Society Building, 55 Whitfield Street, London, W1T 4AH, United Kingdom
Email: info@aloren.co.uk
Telephone: +44 7542 016135
What we collect, why and how
Website and general enquiries
Personal data: Name, contact details, enquiry information and related correspondence.
How we obtain it: Through our website form, email or other direct contact.
Why we use it: To respond to your enquiry, discuss our services and keep a record of our discussions.
Lawful basis: Our legitimate interests in handling enquiries; steps towards a contract where you would personally be a party.
Retention: Closed enquiries that are no longer needed become due for deletion 12 months after the last meaningful contact. We delete them at our next January or July review, up to approximately 18 months.
Please avoid including sensitive information or unnecessary details about other people in the general enquiry form.
AI use
We may use ChatGPT Business and Microsoft Copilot for research or summarising purposes. Personal details and identifying circumstances are removed or masked before use. Outputs are reviewed by us and no decision is made solely on the basis of AI.
Cookies and website information
Essential website functions — Wix
Wix collects technical identifiers, your IP address, browser and device details, and operational records to deliver the website, maintain security and monitor technical performance. We rely on our legitimate interests in operating a secure website. Strictly necessary cookies do not require consent.
Visitor analytics — Wix
With your consent through the cookie banner, Wix collects information such as pages viewed, visit times, referral sources, device details and approximate location. We use this to understand how visitors use our website and improve it.
Cookie choices — Usercentrics for Wix
Usercentrics records your cookie choices and associated technical information to remember and apply your preferences. We rely on our legitimate interests in respecting your choices and our legal obligations where evidence of consent is required.
Office map — Google Maps
With your consent, the embedded map loads to show our office location. Google receives technical information, including your IP address and browser details, when the map loads.
You can accept, refuse or change optional cookie choices through the banner and the privacy fingerprint icon on the website.
Third party links and Google Maps
The map shows our office location. Selecting directions opens Google Maps in your browser or app. Aloren does not receive your starting location or route details through that directions feature. Google handles information used in its service under its own privacy .
Who receives your information
Wix
Processes enquiry submissions, contact details and website technical and visit information to provide website hosting, forms, contact storage and visitor reports.
Microsoft 365
Processes enquiry emails, related correspondence and files to provide our business email and file storage.
Usercentrics for Wix
Processes cookie choices and consent records to manage the cookie banner and apply your preferences.
Receives technical information when the embedded map loads and any information you provide directly in Google Maps to use its map and directions service.
ChatGPT Business and Microsoft Copilot
May process limited text for research and summarising, with personal details and identifying circumstances removed or masked beforehand.
Professional advisers or authorities
Where necessary, we may share relevant records to meet legal obligations or handle complaints or claims.
Storage and processing locations
Wix
Storage location is Inside and outside the UK/EU.
International processing, including outside the UK/EU.
Microsoft 365
Storage location is Inside the UK/EU: UK storage confirmed for our email and files.
Other processing or support access may occur outside the UK/EU.
Data retention
Enquiries
We delete closed enquiry records at our January or July review once 12 months have passed since the last meaningful contact—up to approximately 18 months in total.
Future opportunities
We keep relevant correspondence while there is a specific reason for future collaboration and review it each January and July.
Client work: Separate retention arrangements apply.
Cookies
Lifetimes vary. Current information is available in Wix’s cookie guidance and Google’s cookie guidance
We may keep relevant records longer for legal obligations, complaints or claims.
Data security
We use appropriate security measures and access controls to protect personal information and restrict access to those who need it.
Your legal rights
Depending on the circumstances, you may ask to access your personal information, correct it, have it deleted, restrict its use or receive certain information in a portable format. You may object to processing based on legitimate interests and have an absolute right to object to direct marketing. Where we rely on consent, you can withdraw it without affecting earlier lawful processing.
Send requests to info@aloren.co.uk. We normally respond without undue delay and within one calendar month. Where the law permits an extension for complex or multiple requests, we will explain it within the initial month. We may ask for proportionate information to verify your identity or clarify the request. Requests are normally free, subject to the exceptions allowed by law.
Complaints
If you have any concerns about how we handle your personal information, please get in touch with our Director at info@aloren.co.uk or write to the address above. We welcome the opportunity to understand your concerns and put things right.
We will acknowledge your complaint within 30 days, investigate it promptly and keep you informed of progress and the outcome.
You also have the right to complain directly to the UK data protection regulator, the Information Commission (ICO), at ico.org.uk/make-a-complaint.
Changes to this notice
This is Version: 1.1
Effective date: 8th October 2026
Next review: 12 months after effective date
We will update this notice sooner if our use of personal information changes.